Twelve Steps to Avoid Being a Marketing Lemming
I came across a good marketing company be watching Agday the other day. Alan Brugler was discussing the corn and bean market and I decided to go check out his web site. He is located in Omaha, Nebraska and has a very good short guide on how not to be a marketing lemming.
I will highlight the 12 steps to not becomming one and you can read the full article to get more details. The twelve steps are:
- Find a method that works for you and stick with it.
- Don’t gather data that inevitable contradicts.
- Remember that the market satisfies need, not greed.
- Don’t demand consistently high returns.
- Beware of your success threshold.
- Make your own final decisions.
- Isolate emotion from order time.
- Don’t argue your position with friends.
- Avoid highly leveraged positions.
- Remember that your current market position is never perfect.
- It doesn’t matter why, it matters which way.
- Make marketing a habit.
I would strongly suggest reading this memo several times and try to determine where your marketing strategies fit within this. Remember that a lemming only goes one way eventually and that is down.